Learn About Email Marketing

Email advertising is the demonstration of sending a business message, ordinarily to a gathering of individuals, utilizing email. In its broadest sense, each email sent to a potential or current client could be considered email advertising.

Module -3

Email Marketing

Topics

• What is Email Marketing? 

• How Email works? 

• Sending Bulk Emails Challenges and Overcomes • Types of Email Marketing

• Setting up Email Marketing Account 

• Platforms for best opt-in • Setting up List and Web Forms

Email Marketing

A method by which you promotes your product via emails where receiver permits. 

• It can not done by the free email accounts like:

– Gmail 
– Yahoo 
– MSN 
– Hotmail or other

How It Works ?

How it works?

Bulk Email

•When you want to sent K, 10K, or 100K emails. 
• You can not send bulk emails from free a/c. 
• Emails Per day limit: https://goo.gl/7gMf2g 
• It required Software (online or offline). 

Types of Email Marketing

• Legit Email Marketing (Permission based) or Opt-In Email Marketing 

• Illegit/Illegal Email Marketing (Spamming)

Case 

• You with your product 

• Want to promote 

• Think! 

• Let’s write eye caching email with nice title 

• Now! 

• Buy email database ??? And Send to all. 

• What will happen ???? Let C 

• Called Illegal Email Marketing

Opt-In Email Marketing

• Also called Single Opt-In 

• Permission required for sending emails 

• Register from the website/email for particular product. 

• It doesn’t required authorization/activate/verify the account.

• Example: https://goo.gl/eb0tgy 

http://katielendel.com/

Double Opt-In Email Marketing

• Permission required for sending emails 

• Register from the website/email for particular product. 

• It required authorization/activate/verify the account.

• Example: https://www.free-ebooks.net

Best Email Marketing Platforms

• Active Campaign: activecampaign.com 

• Get Response: getresponse.com 
• Mail Chimp: mailchimp.com
• Convert Kit: convertkit.com
• Aweber: aweber.com
• Constant Contact: constantcontact.com
• Send Grid: sendgrid.com
• Sarv: sarv.com
• Interspire: interspire.com

Email Marketing Account

Create an Account

• Get Response: getresponse.com

Integrate Account to WordPress Single Opt-in Process

• Required Plug-in WordPress – GetResponse Integration v2.2.2 

• Without using WordPress Plug-in 

• Thank You Page Redirection Integration 

Integrate Account to WordPress Double Opt-in Process

• Required Plug-in WordPress – GetResponse Integration v2.2.2 

• Without using WordPress Plug-in 

• Thank You Page Redirection Integration 

• One Step to Go Page Integration

Auto Responders

• Understand Auto Responder 

• Welcome Email (Just after Signup) 

• Multiple emails can be scheduled (Auto Responder sequence) 

• In previous email you can share next email reference 

• It is a kind of Acknowledgement

Newsletter / Broadcast Emails HTML EDMs 

• Understand Newsletters 

• WhatsApp uses broadcast messages 

• Newsletter can be schedule but they are not auto responder.